Begin by researching your key words and phrases. What products or services do you offer? Where are you located? What’s your area of operation? Perhaps most importantly; what would you search for? Try to put yourself in the mind of a potential customer. The page title is one of the most powerful elements of your website that you can easily optimise. Ensure you use your important keywords, this will help search engines better understand the content of the webpage. Keep it short and to the point; some search engines (like Google) will only display as little as 66 characters including white spaces. Description Meta, likely to be one of the first things (second to the page title) that your potential customers will see. Write a maximum 150 character description employing all your important key phrases. But most of all remember your trying to stand out from the rest, so make it clear, punchy and to the point. Now that you’ve written your page title and added your description and keyword Metas, it’s time to start the most involved process of all - writing your page content. Quality page content is really a balance between grammatical license and readability – incorporating your target key phrases for use by search engines while still putting across a coherent message to your human audience.

Don’t ignore your Alt and Title tags, they can play a big part in your site optimisation. The Alt tag is the text you see when you move your mouse over a picture or graphic. For example, move your mouse over this graphic of the Pixel Internet logo:. The Title tag is the text that appears when the mouse is moved over a text link such as this link here.layout problem and have absolutely no idea what’s going or where the problem lies. Even though W3C’s validator uses advanced language, you can get a pretty good idea on where some of your problem areas are. Internet Explorer slowly losing its stranglehold on browsers, you should place importance on making sure your website looks identical to the way it does in your preferred browser. Of course, there are exceptions such as browser specific bugs. But do your research on those as well.

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