Explain yourself: Put text about top selling products first on your home page, rather than just your brand name. That will help search engines quickly identify what you sell and boost your web site search results, said Marion Sharkey, vice president of business development at PM Digital and Stephan Spencer president of Netconcepts.

Conduct a spur of the moment keyword analysis: Google offers a ready keyword research tool for free—right within a browser, said Spencer during his presentation, “Top Design Tips to Boost SEO Rankings.” When typing in a keyword, Google offers predictive word suggestions based on past searches. Retailers can use these terms to find out the most popular phrases shoppers are searching under and purchase keywords accordingly

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